Canned Response - substitution for image URL?

Hello, first post!

I'm trying to dynamically update an image (via URL) within a canned response - based on a substitution being passed in which contains the appropriate URL.

This information is being compiled via API calls made via our script.
I don't have the option to update our architect flows.

I can get the URL passed into the canned response, and it's recognised as a substitution just fine, but it's not functioning as I'd like specifically when trying to use it for inserting an image as a URL.

This ends up as "https://{Brand}", with my substitution being picked up as a string.

Is there a way to achieve this?

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